Crossmedia explains the transition from Broadcast to OTT on Panorama Audiovisual

Crossmedia, the digital division of Crosspoint and part of the ES Broadcast Group, conducts a detailed analysis of the industry’s status and digital transformation processes in the transition from the broadcast world to OTT.

It’s been almost four years since the launch of Crossmedia, the digital division of Crosspoint and now a part of the ES Broadcast Group, making it an opportune moment to analyze the evolution of the broadcast industry in the digital landscape. For this purpose, Víctor García, Managing Director of Crosspoint, and Jorge Frías, Head of Digital Media at Crossmedia, were interviewed by Panorama Audiovisual. The aim was to capture the current state of the sector and the significant challenges posed by the constant technological changes faced by their clients and partners.

Crossmedia, the ES Broadcast Group’s brand specifically developed for the digital business, has become a benchmark in OTT and streaming solutions for broadcasters and content producers in Spain. Crossmedia’s activities extend beyond distributing products from the brands it represents; it also focuses on deploying customized solutions through its in-house development team. In this comprehensive interview, all the details about the business’s evolution are laid out, showcasing its ability to provide cutting-edge technological solutions for new digital operators, whether they be broadcasters, producers, cultural venues, media outlets, or sports clubs.

The interview touches on various compelling topics such as the transition from broadcast to the OTT world, current trends and challenges in the digital platform market, FAST channels, or generative artificial intelligence. Additionally, it includes insightful figures, data, and references that contribute value to explaining the ongoing digital transformation across the entire media industry. The emphasis is placed on new content distribution methods and the shift from the concept of a viewer to that of a user.

You can read the full interview and explore all the details at the following link:

Crossmedia Primer Parter Fastly en Europa

Crossmedia, Top Partner of Fastly in the European Ranking

Crossmedia becomes the top-ranked partner in Fastly’s European partner ranking and achieves recognition as a global Platinum Partner

Crossmedia, the digital division of Crosspoint in the Media world, has just received recognition as a global Platinum Partner by Fastly, solidifying its position as the top partner in the European ranking for cloud content delivery network (CDN) solutions. This achievement is a result of Crossmedia’s unwavering commitment and dedication in providing CDN services to renowned companies in the industry, including RTVE, EiTB, and TV3, among others. Notably, RTVE currently relies on Fastly’s service supplied by Crossmedia for its primary VOD CDN requirements, delivering content for RTVE Play, Clan, Smart TV, and more, as well as for web services like Additionally, Fastly, in collaboration with Crossmedia, facilitates the distribution of live and on-demand video content for TV3 and EiTB’s streaming services. Fastly’s CDN solution has proven its exceptional performance and reliability in high-traffic events such as Eurovision and the Christmas Lottery, among many others.

Crossmedia, a brand of the ES Broadcast Group specifically developed for the digital business, has become a reference in OTT and streaming solutions for broadcasters and content producers in Spain. The scope of Crossmedia’s activities extends beyond the distribution of the brands it represents, encompassing customized solutions through its in-house development team. An example of this is the development of a management panel for occasional streaming channels for À Punt, where all broadcast and streaming streams of the Valencian television have been integrated into a single interface.

This latest recognition validates Crossmedia’s ability to offer state-of-the-art technological solutions for new digital operators, including broadcasters, production companies, cultural venues, media outlets, and sports clubs. Thus, Crossmedia continues to establish itself as a convergence point and link between television, IP networks, and digital media, providing value and reliability across its portfolio of solutions.

Crossmedia X-Live Panel

X-Live Panel by Crossmedia, integrating broadcast workflows into the streaming world

Crossmedia, Crosspoint’s digital division, has developed a new product whose mission is to integrate the broadcast flows of broadcasters with the publication and the launch of streaming services on digital platforms: X-Live Panel.

Jorge Frías, Head of Digital Media at Crossmedia, mentions that the vocation of Crosspoint’s digital division:

“is precisely to provide comprehensive solutions to connect the broadcast world with the digital world. All Crosspoint’s experience in the control of broadcast equipment, along with the wide range of digital and OTT solutions that we handle in Crossmedia, allow us to undertake such projects with the maximum solvency”.

Thanks to this and with the trust of À Punt Mèdia “we have been able to develop a very complete product that provides a solution to all their needs, both at an engineering and operational level, and that we can easily adapt to other environments and customers thanks to its modular architecture. X-Live Panel is precisely the nexus that allows us to convert traditional broadcast flows into new ways of exploiting content in the OTT environment such as FAST channels or Pop-Up Channels.”

À Punt (Valencia Regional TV) leading the creation of Pop-Up streaming channels

Fernando Monsalve, Head of Engineering at À Punt comments:

“The challenge we set ourselves internally in À Punt was to have an end-to-end solution that could solve the flow of digital channel publishing, where a single operator could launch and control the generation of these channels with full control from the broadcast router to the different digital publishing platforms that we are currently covering”. In this way, “X-Live Panel has greatly facilitated and simplified the internal flows of operation and engineering, and has managed to combine in a single tool all the needs we had in our MCR for the publication of occasional pop-up channels such as Fallas, press conferences or sports; all in parallel to the fixed schedules of linear channels 24×7”.

For more information about the product, please visit the following link:

#crossmedia #crosspoint #apunt #xlivepanel #mediaandentertainment #technology #liveproduction #broadcastmedia #esbroadcast

ES Broadcast expands Spanish operations with acquisition of Crosspoint

Leading broadcast technology specialist ES Broadcast has acquired Spanish equipment reseller, distributor and systems integrator Crosspoint.

The deal sees the Madrid-based company become part of the ES Media Group, alongside existing technology brands ES Broadcast, ES Broadcast Hire and Film Store Rental, and content services and library migration providers LMH and Memnon. Crosspoint brand Crossmedia, which provides comprehensive solutions for OTT environments, similarly joins the ES Media Group stable.
The sale was rubberstamped on Monday 19 December, concluding negotiations led by Jesús Ruiz and Lorenzo Heras, who established the firm along with a third associate in 1993. Ruiz and Heras will look to retire following a handover period and wished to ensure the company’s future would be in trusted hands.
Current Crosspoint sales manager and shareholder Victor Garcia will take up the role of managing director, ensuring continuity in the company’s day-to-day operations.
Announcing the acquisition, Ben Murphy, ES Media Group CEO, said: “We are excited to welcome Crosspoint to the Group. I have long admired their operation – their innovation, technical support and knowledge sets them apart from their competitors and it is this that makes them a trusted brand that the largest broadcasters in Spain rely on for major projects.
“This acquisition allows ES Media Group further access to the Iberian Peninsula market, building on the success of our existing Spanish equipment hire operation.
“Much like our UK and US systems integration division, Crosspoint is increasingly leading the way with the very latest technology – including Cloud production solutions. It’s a great fit for our strategy of having the best in-house expertise that in turn positions us as a true technology partner to tier-one broadcasters, content producers and owners.”
Incoming Crosspoint managing director Victor Garcia underlined the importance of finding a buyer with extensive industry knowledge, market position and ambition, saying: “Since the first moment that we realised the need to face generational replacement in the company’s management, we were very clear that this was a great opportunity to grow and prepare in the best way for future challenges.
“ES Broadcast’s status as a global group with a highly ambitious approach and a comprehensive suite of client solutions provides Crosspoint with every justification for this acquisition. With such a powerful Group behind us, we can continue to provide our clients with industry-leading technical expertise and a top-quality support service, while also progressively growing our unique solutions such as Crossmedia’s offering into international markets.”
Jonathan Lyth, ES Media Group CTO, added: “This acquisition is an exciting opportunity to further expand our collective engineering expertise, professional services provision and authorised service centres.
“Crosspoint’s approach to SaaS and Cloud products aligns closely with our strategy of continually strengthening our readiness to provide services to this critical new area of the industry. With the addition of the Crossmedia team we also add a developer- and software services-led capability that acts as a platform to provide complete end-to-end technical solutions for the media value chain.”
With almost 30 years’ experience in the Spanish broadcast market, Crosspoint is one of Spain’s most respected broadcast technology brands, serving the broadcast, production, post production and content delivery sectors. The company offers Grass Valley, Riedel, Haivision, Fastly and Brightcove technology solutions among a wide range of brands, while notable clients include RTVE, Mediaset, Atresmedia, TV3 À Punt, TVG and Dorna.
Crossmedia meanwhile builds and manages OTT streaming services for broadcasters and content owners, using partner software providers as well as in-house developed applications.

About ES Broadcast

ES Broadcast specialises in service provision to the broadcast, TV production and film production industries.

Equipment Sales

The company is an international reseller of both new and used professional broadcast and production equipment, and is an approved dealer for Sony, Grass Valley, Ross, Canon, Fujinon, Panasonic, EVS, NewTek, Telestream and many other leading manufacturers.

ES Broadcast also services the production market through Film Store Rental, a London-based rental house that holds a wide-ranging inventory of camcorders, lenses, monitors and grip. The company specialises in providing equipment for wildlife, documentary and commercial shoots.

Systems Integration and Project Solutions

ES Broadcast provides systems integration services and has delivered projects as diverse as OB trucks, studios, portable production units and esports arenas. Our Project Solutions operation has provided large-scale, temporary ENG kits for a number of major global sporting events.

Equipment Hire

The company’s broadcast rental arm, ES Broadcast Hire, is a leading provider of live production equipment for hire, with a product portfolio that boasts the largest rental fleet of Sony HDC-4300 4K broadcast cameras in Europe, amongst market-leading equipment from manufacturers including Sony, Grass Valley, Panasonic, Canon, Fujinon, Telelstream and Vinten.

Media Services and Library Migration

ES Broadcast provides media services, library migration and archiving services via LMH and Memnon. These companies specialise in migrating a comprehensive range of legacy format assets to clients in the media and entertainment, broadcast, archiving and education sectors, as well as providing end-to-end professional media services to the broadcast, VOD/OTT and film industries.


For enquiries and further information please contact Terry Murphy in the ES Broadcast press office on +44 (0)1923 650 080.

About Crosspoint

Crosspoint is a Spanish company with more than 25 years of experience, offering its own and third-party broadcast services and equipment to TV channels, platforms, production and post-production companies, becoming a trusted partner of the main national public and private broadcasters.

Reselling and Distribution

Crosspoint currently markets a wide portfolio of leading brands in the field of Broadcast (production, infrastructure, transmission and playout), Control Systems, Communications… Brands such as Grass Valley, Riedel Communications, Haivision, BFE, Jünger or MediaExcel are a complete reference for any professional in the aforementioned sectors. Attending professional trading-shows and other types of international events allows us to be permanently updated on the news launched by these brands as well as the appearance of others.

Technological services

The Company has a specialized team with extensive technical knowledge of the brands represented and a powerful R&D department, which has enabled it to undertake the most demanding projects. It has also been able to adapt to the growing weight of IT systems in current audiovisual environments, incorporating certifications in networking, storage, cloud and virtualization.

Crossmedia: OTT solutions

In recent years, the Company has developed in the digital area and new technologies, creating a new business line specialized in the integration of broadcast solutions in OTT environments for broadcasters, telcos and online video companies, to connect broadcast with the digital environment. As a result of this commitment, it has the ability to implement Apps for the web, mobile phones, smartTV and other connected devices.



Crossmedia - OTT Solutions Experts

Crossmedia, the reference partner for OTT in Spain

Crossmedia, the Crosspoint brand specially developed for digital media business, becomes the reference partner for a good number of broadcasters and content producers in Spain.

To the well-known successes achieved at the CCMA (TV3) with the HTTP and HTTPS web traffic acceleration and distribution service, through leading CDN solution Fastly or OVP platform Brightcove for My Opera Player in Teatro Real, recently Crossmedia has added awards of great relevance in the digital field.

Proof of the above is the trust placed by CVMC (À Punt) in Crossmedia when it comes to renewing its VOD service and live streaming with Brightcove Video Cloud and its OTT encoding and streaming cluster with MediaExcel. Also at the end of last year, the award by EiTB of CDN services for web acceleration and delivery of live content to Crossmedia with the solutions provided by Fastly was made official.

RTVE currently has the Fastly service provided by Crossmedia for its main CDN VOD requirements for delivering RTVE content on demand, Clan, Smart TV’s etc., Media Shield and secondary web CDN. Recently it was able to test and contrast the reliability of Fastly‘s solution in highly relevant events for RTVE, such as the last Christmas Lottery draw.

To the previous list of references must be added the award of RTVG for the service of capture, analysis and distribution of Big Data of the corporation. The result will be the construction of a specific Data Lake for the media of the RTVG corporation prepared for the collection of data applied to the optimization of the processes and decision-making in certain productive flows of the RTVG (programmatic, commercial, strategic, etc.). This service will be offered by Crossmedia thanks to another solution from its portfolio, Konodrac, which also has among its solutions powerful metrics and user management tools, in addition to Addressable TV, its new solution specially designed for advertising and interactivity in HbbTV environments.

Since its launch, Crossmedia has opted for top-level solutions for each of the areas required in the OTT digital ecosystem (OVP, CDN, streaming, encoding, analytics…). To this group of leading brands such as Fastly or Brightcove has also been added Conviva, which is a leader in intelligence for streaming video and TV services, powered by its real-time data platform. They have a unique modular 360º solution to meet the demand for analytics in advertising, user experience, content and social networks.

Crossmedia‘s activity is not only focused on the distribution of the brands it represents but also on the deployment of customized solutions thanks to its own development team. Proof of this has been the development of a management panel for eventual streaming channels for À Punt, where it has integrated all broadcast flows (master control room router of Grass Valley) and streaming (Brightcove and MediaExcel) of Valencian television into a single interface.

As the aforementioned references demonstrate, Crossmedia has become a reference partner in Spain for a good number of broadcasters and content producers and acts as a link between broadcast and OTT platforms, establishing itself as a point of confluence between television, IP networks and digital media. Its mission is to guarantee solvency and reliability by providing state-of-the-art technological solutions for new digital operators, whether they are broadcasters, production companies, cultural venues, the media or sports clubs.

Crossmedia Conviva distributor for Spain

Crossmedia, official Conviva supplier in Spain

Crossmedia has signed an agreement to become an official supplier for the commercialization of the integrated solutions of the Conviva Platform for streaming TV in Spain.

The recent partnership agreement between Conviva and Crossmedia represents a key strategic alliance for the expansion of the U.S. company in the Spanish market of public televisions, among other media. Conviva is the leader in streaming media intelligence, powered by its real-time platform. More than 250 brands and media companies from the entertainment and digital information industry, including CBS, DAZN, HBO, Hulu, Movistar+, Mediaset, Sky, Sling TV, TED and WarnerMedia among others, rely on Conviva to offer the best possible user experience and drive audience and revenue growth.

With a global presence of more than 500 million unique viewers who watch more than 150 billion streams per year in 3 billion device applications, Conviva offers its customers a unique service for continuous video measurement, intelligence and ongoing optimization for every stream across every screen, every second.

Conviva headquarters are in Foster City (California) with offices around the world such as Beijing, Bangalore, London and New York. Conviva’s state-of-the-art products focus on measurement and optimization of content and advertising QoE (Quality of Experience), audience, content and social media.

“For Conviva, having a partner at the national level in Spain is essential to expand our presence in the country and bring our intelligence to national and regional broadcasters,” said Ian Franklyn, Head of EMEA at Conviva. “That is why we have partnered with Crosspoint, a well-established and reputed company in this sector, and specifically with Crossmedia, its division specialized in the digital environment.”

Crossmedia brings value-added solutions to Conviva’s unique capabilities, thanks to the integration of Conviva´s powerful data suite with its current integrated OTT solutions such as Fastly or Brightcove. The use of this set of tools allows them to provide their clients with a comprehensive analysis of the performance of the platform and its consumption parameters, which enables each media company to make better editorial and business decisions in real time.

“We are very happy to be able to add Conviva to our portfolio of solutions for OTT platforms, as it is a global leader that has become a global standard in solutions for quality of experience (QoE) in streaming,” said Jorge Frías, Head of Digital Media at Crossmedia. “In addition, the complete suite of Conviva solutions, encompassing content, social and advertising, covers a very important part of streaming TV market needs, which is demanding tools to guide the video strategy of publishing and segmentation of content and advertising.”

Crossmedia awarded CDN services for CCMA with FASTLY

Crossmedia has recently been awarded, through its Crosspoint matrix, the Internet content distribution service of the Catalan Audiovisual Media Corporation (CCMA). Crossmedia specializes in the integration of OTT solutions for broadcasters, telcos, and online video brands and companies; and it is an evolution in the digital area of Crosspoint, a reference company in the distribution of products and solutions in the broadcast market in Spain. 

The service that Crossmedia will provide to the CCMA for the distribution of content on the Internet, will focus on the acceleration and distribution of HTTP and HTTPS web traffic and will be carried out by the hand of FASTLY, a North American company of world reference in CDN services.


Crossmedia, the new digital division of Crosspoint

Crosspoint announces the launch of Crossmedia, a new line of business within Crosspoint specializing in the integration of OTT solutions for broadcasters, telcos, and online video brands and companies.


Media Excel, the encoding platform of À Punt in Fallas 2019

Since the launch of its new multimedia platform last year, the regional television À Punt has been using the coding systems of the North American company Media Excel. Based in Texas, this company is a world reference in multi-platform OTT coding environments for Live, VOD and Transcoding, with clients such as Disney, MTV, Akamai, Sky, Vodafone, LG or Huawei among many others.