{"id":5825,"date":"2025-10-09T10:37:31","date_gmt":"2025-10-09T08:37:31","guid":{"rendered":"https:\/\/www.cross-media.es\/?p=5825"},"modified":"2026-03-18T11:58:31","modified_gmt":"2026-03-18T10:58:31","slug":"rtve-play-leads-free-ott-platforms-with-crossmedias-support","status":"publish","type":"post","link":"https:\/\/www.cross-media.es\/en\/rtve-play-leads-free-ott-platforms-with-crossmedias-support\/","title":{"rendered":"RTVE Play Leads Free OTT Platforms with Crossmedia\u2019s Support"},"content":{"rendered":"

CrossMedia<\/a> (part of ES MEDIA GROUP<\/a>) has played a pivotal role in RTVE Play\u2019s<\/a> success, contributing to the development and management of the platform\u2019s main technological features. Recently, RTVE\u2019s on-demand video platform topped GECA\u2019s<\/a> FAST barometer for free OTTs, ranking first in its category.<\/h2>\n

The study\u2014pioneering in analyzing Spain\u2019s FAST<\/strong> sector\u2014highlights RTVE Play as<\/strong> the audience\u2019s preferred choice. In addition to a vast library<\/strong> of hundreds of films, series, programs, and RTVE archive content, the OTT also offers live linear channels<\/strong> such as La 1, 24 Horas and Teledeporte, as well as exclusive digital channels like RTVE La Revuelta and RTVE Somos Cine.<\/p>\n

\n

CrossMedia<\/strong> will continue to provide strategic support and enhancements to a platform with an ambitious roadmap<\/strong> requiring top-tier solutions<\/strong> and highly skilled professionals<\/strong>.<\/p>\n<\/blockquote>\n

CrossMedia<\/strong> has been instrumental in this achievement, supporting RTVE Play through different stages of its rollout<\/strong>, helping to define key areas and shaping a solution that competes with the most advanced services in the market. ‘It has been a pleasure to actively collaborate with RTVE\u2019s digital team, bringing our expertise to a European benchmark such as RTVE Play,’ said Jorge Fr\u00edas<\/strong>, Head of Digital Media at Crossmedia<\/strong>.<\/p>\n

\"RTVE<\/a>Over recent years, CrossMedia has worked closely with RTVE on critical areas<\/strong>: renewing its video player<\/strong><\/a> with a new elegant, accessible design across web, mobile and Smart TVs; implementing a personalized recommendation<\/strong> engine with 24i<\/strong><\/a> using AI and Machine Learning; deploying a comprehensive analytics platform<\/strong> powered by Conviva<\/strong> sensors; and managing CDN distribution<\/strong> with serverless edge deployments for high-demand events such as the UEFA Nations League, Benidorm Fest, and the upcoming 2026 FIFA World Cup<\/strong>.<\/p>\n

These deployments, together with other projects such as the voting infrastructure for Benidorm Fest or AI-driven metadata enrichment<\/a><\/strong> of RTVE\u2019s archive, have consolidated RTVE Play<\/strong> as the leading free on-demand OTT platform in Spain<\/strong>. Looking ahead, CrossMedia<\/strong> will continue to provide strategic support and enhancements to a platform with an ambitious roadmap<\/strong> requiring top-tier solutions<\/strong> and highly skilled professionals<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

CrossMedia (part of ES MEDIA GROUP) has played a pivotal role in RTVE Play\u2019s success, contributing to the development and management of the platform\u2019s main technological features. Recently, RTVE\u2019s on-demand video platform topped GECA\u2019s FAST barometer for free OTTs, ranking first in its category. The study\u2014pioneering in analyzing Spain\u2019s FAST sector\u2014highlights RTVE Play as the […]<\/p>\n","protected":false},"author":7,"featured_media":5820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[31,32],"tags":[83,84,47,77,79],"class_list":["post-5825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-news","tag-24i","tag-conviva-2","tag-crossmedia","tag-crosspoint-2","tag-rtve-2"],"yoast_head":"\nRTVE Play Leads Free OTT Platforms with Crossmedia\u2019s Support - CrossMedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cross-media.es\/en\/rtve-play-leads-free-ott-platforms-with-crossmedias-support\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RTVE Play Leads Free OTT Platforms with Crossmedia\u2019s Support - CrossMedia\" \/>\n<meta property=\"og:description\" content=\"CrossMedia (part of ES MEDIA GROUP) has played a pivotal role in RTVE Play\u2019s success, contributing to the development and management of the platform\u2019s main technological features. Recently, RTVE\u2019s on-demand video platform topped GECA\u2019s FAST barometer for free OTTs, ranking first in its category. 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