{"id":5743,"date":"2023-11-15T19:46:54","date_gmt":"2023-11-15T18:46:54","guid":{"rendered":"https:\/\/www.cross-media.es\/?p=5743"},"modified":"2026-03-17T10:45:23","modified_gmt":"2026-03-17T09:45:23","slug":"crossmedia-panoramaaudiovisual-ott","status":"publish","type":"post","link":"https:\/\/www.cross-media.es\/en\/crossmedia-panoramaaudiovisual-ott\/","title":{"rendered":"Crossmedia explica la transici\u00f3n del Broadcast a la OTT en Panorama Audiovisual"},"content":{"rendered":"

Crossmedia, la divisi\u00f3n digital de Crosspoint y del grupo ES Broadcast, realiza un an\u00e1lisis pormenorizado del status de la industria y de los procesos de transformaci\u00f3n digital en la transici\u00f3n del mundo broadcast hacia la OTT<\/h2>\n

Han pasado ya casi cuatro a\u00f1os desde el lanzamiento de Crossmedia, la divisi\u00f3n digital de Crosspoint y ahora parte del grupo ES Broadcast, y por tanto es un buen momento para realizar un an\u00e1lisis de la evoluci\u00f3n de la industria broadcast en el entorno digital<\/strong>. Para ello V\u00edctor Garc\u00eda<\/strong>, Managing Director de Crosspoint<\/strong>, y Jorge Fr\u00edas, Head of Digital Media en Crossmedia<\/strong>; han sido entrevistados en Panorama Audiovisual<\/a><\/strong>, con la intenci\u00f3n de hacer una foto del status actual del sector y los grandes retos que plantean los constantes cambios tecnol\u00f3gicos a los que se enfrentan sus clientes y partners.<\/p>\n

Crossmedia, la marca del Grupo ES Broadcast<\/a> <\/strong>especialmente desarrollada para el negocio digital, se ha convertido en referencia en soluciones OTT y de Streaming para broadcasters y productoras de contenidos en Espa\u00f1a. La actividad de Crossmedia no se centra \u00fanicamente en la distribuci\u00f3n de los productos de las marcas que representa, sino tambi\u00e9n en el despliegue de soluciones a medida gracias a un equipo de desarrollo propio.\u00a0En esta completa entrevista se desgranan todos los detalles sobre la evoluci\u00f3n del negocio donde se acredita su capacidad para ofrecer soluciones tecnol\u00f3gicas de \u00faltima generaci\u00f3n para los nuevos operadores digitales<\/strong>, ya sean broadcasters, productoras, recintos culturales, medios de comunicaci\u00f3n o clubes deportivos.<\/p>\n

En esta entrevista se tocan temas muy interesantes como la transici\u00f3n del broadcast al mundo OTT, tendencias y retos actuales en el mercado de las plataformas digitales, canales FAST o inteligencia artificial generativa<\/strong>. Adem\u00e1s se a\u00f1aden cifras, datos y referencias muy interesantes, y que aportan valor a la explicaci\u00f3n del proceso de transformaci\u00f3n digital en el que est\u00e1 inmersa toda la industria de los medios desde hace tiempo; haciendo especial \u00e9nfasis en las nuevas formas de distribuci\u00f3n de contenidos y en el salto del concepto de espectador al concepto de usuario.<\/p>\n

Puedes leer toda la entrevista y conocer todos los detalles en el siguiente enlace: https:\/\/www.panoramaaudiovisual.com\/2023\/11\/15\/crossmedia-la-confluencia-entre-el-broadcast-y-las-plataformas-ott\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Crossmedia, la divisi\u00f3n digital de Crosspoint y del grupo ES Broadcast, realiza un an\u00e1lisis pormenorizado del status de la industria y de los procesos de transformaci\u00f3n digital en la transici\u00f3n del mundo broadcast hacia la OTT Han pasado ya casi cuatro a\u00f1os desde el lanzamiento de Crossmedia, la divisi\u00f3n digital de Crosspoint y ahora parte […]<\/p>\n","protected":false},"author":3,"featured_media":5744,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2,4],"tags":[62,47,63,64,61,60],"class_list":["post-5743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-noticias","tag-broadcast","tag-crossmedia","tag-digital","tag-integracion","tag-streamin","tag-x-live-panel"],"yoast_head":"\nCrossmedia explica la transici\u00f3n del Broadcast a la OTT en Panorama Audiovisual - 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