{"id":5059,"date":"2026-02-27T16:49:51","date_gmt":"2026-02-27T15:49:51","guid":{"rendered":"https:\/\/www.cross-media.es\/?page_id=5059"},"modified":"2026-04-07T09:23:56","modified_gmt":"2026-04-07T07:23:56","slug":"ott-apps-recommendations","status":"publish","type":"page","link":"https:\/\/www.cross-media.es\/en\/ott-apps-recommendations\/","title":{"rendered":"Front-End Apps & CMS, Recommendations and UX Personalization"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”section” _builder_version=”4.27.5″ background_enable_image=”off” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|tablet” admin_label=”row” module_class=”mix-blend-screen” _builder_version=”4.27.5″ background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.5″ _module_preset=”14c5cd36-f006-4a27-805a-5de870f0a527″ global_colors_info=”{}”]<\/p>\n

FRONT-END APPS & CMS, RECOMMENDATIONS AND UX PERSONALIZATION <\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font_size=”4em” text_line_height=”1em” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” text_font_size_tablet=”4em” text_font_size_phone=”3em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Next-Gen OTT
Front-End Experiences<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”]Design, launch and optimize cross-platform OTT applications with powerful CMS, recommendations, and personalized user experiences across all devices. [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyNCJ9fQ==@” button_text=”Book a demo” _builder_version=”4.27.5″ _dynamic_attributes=”button_url” _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/icon-front-end-apps.webp” alt=”Icon Front-End Apps ” align=”center” _builder_version=”4.27.5″ _module_preset=”default” width=”90%” width_tablet=”70%” width_phone=”70%” width_last_edited=”on|phone” mix_blend_mode=”screen” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/background-solutions-header.webp” alt=”Icon Solutions Monitoring tools” title_text=”background-solutions-header” module_class=”header-backgrund” _builder_version=”4.27.5″ _module_preset=”default” positioning=”absolute” vertical_offset=”-10%” horizontal_offset=”-10%” width=”100%” width_last_edited=”off|tablet” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”bbca3af8-9638-4f51-9a32-a8625e944bd3″ text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

What we offer<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”gcid-3a2478d2-0c4c-412c-87d4-6ce7d6a7deb8″ text_font_size=”3em” text_line_height=”1em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” text_font_size_tablet=”3em” text_font_size_phone=”2.5em” text_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-3a2478d2-0c4c-412c-87d4-6ce7d6a7deb8%22:%91%22text_text_color%22%93}”]The Engine Behind OTT Apps [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”gcid-3a2478d2-0c4c-412c-87d4-6ce7d6a7deb8″ text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{%22gcid-3a2478d2-0c4c-412c-87d4-6ce7d6a7deb8%22:%91%22text_text_color%22%93}”]Design, build and evolve next-generation OTT applications using flexible front-end frameworks, powerful CMS and recommendation capabilities. Accelerate time-to-market, simplify app management, and deliver consistent, high-quality user experiences across all devices. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”7ecc9b93-321f-454a-b4b7-671b734cd608″ global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”first-on-mobile col-max” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”90px||90px||true|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”4a2b211f-a92d-4921-adf1-d8e99d810758″ global_colors_info=”{}”]<\/p>\n

Accelerated
\nTime-to-Market<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6134a8b1-52b2-4701-bd51-a5dc043f438e” global_colors_info=”{}”]Launch and update OTT applications faster without compromising quality or consistency.[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”d1d26582-9709-45a0-8afd-bbd5271386f0″ global_colors_info=”{}”]Modular front-end frameworks and configurable CMS reduce development cycles, enabling faster launches, frequent updates and rapid adaptation to new devices, markets and business requirements. [\/et_pb_text][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]No-Code configuration[\/et_pb_blurb][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]WYSIWYG functionality[\/et_pb_blurb][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Flexible frameworks[\/et_pb_blurb][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Seamless scalability[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/OTT_1.png” alt=”Accelerated
\nTime-to-Market” title_text=”OTT_1″ _builder_version=”4.27.6″ _module_preset=”9f3d4f7d-60e0-4002-be27-f94d9b7b30d0″ max_height_tablet=”400px” max_height_phone=”400px” max_height_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”7ecc9b93-321f-454a-b4b7-671b734cd608″ global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/OTT_2.png” alt=”No-Code Operational
\nControl & Unified UX” title_text=”OTT_2″ src_tablet=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/data-driven-operational-decisions.webp” src_phone=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/data-driven-operational-decisions-mobile.webp” src_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”9f3d4f7d-60e0-4002-be27-f94d9b7b30d0″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile col-max” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”90px||90px||true|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”4a2b211f-a92d-4921-adf1-d8e99d810758″ global_colors_info=”{}”]<\/p>\n

No-Code Operational
\nControl & Unified UX <\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6134a8b1-52b2-4701-bd51-a5dc043f438e” global_colors_info=”{}”]<\/p>\n

Empower teams to manage consistent user experiences across all devices without development effort.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”d1d26582-9709-45a0-8afd-bbd5271386f0″ global_colors_info=”{}”]Simplify team workflows with no-code\/low-code tools. Reusable components and centralized design control make it easy to manage layouts and content while ensuring a consistent user experience\u2014without relying on developers. [\/et_pb_text][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Multi-device UX consistency[\/et_pb_blurb][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Independent content logic[\/et_pb_blurb][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Faster iteration cycles[\/et_pb_blurb][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Reduced development reliance[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”7ecc9b93-321f-454a-b4b7-671b734cd608″ global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”first-on-mobile col-max” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”90px||90px||true|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”4a2b211f-a92d-4921-adf1-d8e99d810758″ global_colors_info=”{}”]<\/p>\n

Data-Driven
\nPersonalization<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6134a8b1-52b2-4701-bd51-a5dc043f438e” global_colors_info=”{}”]Increase engagement with relevant, personalized user experiences.[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”d1d26582-9709-45a0-8afd-bbd5271386f0″ global_colors_info=”{}”]Integrated recommendation and personalization capabilities adapt content, layouts and promotions to user behavior and context, driving longer viewing sessions, higher retention and improved content discover[\/et_pb_text][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Adaptive user experiences[\/et_pb_blurb][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Context-aware content[\/et_pb_blurb][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Enhanced viewer retention[\/et_pb_blurb][et_pb_blurb image=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/bullet-point.png” alt=”bullet point” _builder_version=”4.27.5″ _module_preset=”d89f09d4-c62d-43c1-a4ce-2dfb7e85fc1a” locked=”off” global_colors_info=”{}”]Smarter content discovery[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/data-driven-personalization-scaled.webp” alt=”Data-Driven
\nPersonalization” _builder_version=”4.27.5″ _module_preset=”9f3d4f7d-60e0-4002-be27-f94d9b7b30d0″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”31557d30-94b5-4c02-97b1-5c493109e8f1″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Fila” _builder_version=”4.27.5″ _module_preset=”8725a798-cf69-4981-a138-ee41242cfdee” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”587473e2-a924-47ee-b172-2d782168ba4f” global_colors_info=”{}”]<\/p>\n

Leading Companies Leverage our Partners\u2019 Solutions<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”dc667514-7488-49a5-83b7-cfaa45d52ede” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”owl-carousel customer-logos” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/logo-rtve.webp” alt=”Logo rtve” _builder_version=”4.27.5″ _module_preset=”b6168652-02c7-4920-859c-947d69e9bd05″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/logo-amc-networks.webp” alt=”AMC Networks” _builder_version=”4.27.5″ _module_preset=”b6168652-02c7-4920-859c-947d69e9bd05″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/logo-peacock.webp” alt=”Peacock Logo” _builder_version=”4.27.5″ _module_preset=”b6168652-02c7-4920-859c-947d69e9bd05″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/logo-viaplay.webp” alt=”Logo Viaplay” _builder_version=”4.27.5″ _module_preset=”b6168652-02c7-4920-859c-947d69e9bd05″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/logo-telemadrid.webp” alt=”Logo TeleMadrid” _builder_version=”4.27.5″ _module_preset=”b6168652-02c7-4920-859c-947d69e9bd05″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/logo-discovery.webp” alt=”Logo Discovery” _builder_version=”4.27.5″ _module_preset=”b6168652-02c7-4920-859c-947d69e9bd05″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.cross-media.es\/wp-content\/uploads\/2026\/03\/logo-canal-plus.webp” alt=”Logo CANAL+” _builder_version=”4.27.5″ _module_preset=”b6168652-02c7-4920-859c-947d69e9bd05″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” height=”0px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”|50px||50px|false|true” custom_padding=”|30px||30px|false|true” global_colors_info=”{}”]